About BT Group
BT Group has successfully combined its artisanal tradition with its appetite for innovation through excellent craftsmanship, responding with an evolution of style that satisfies and frequently exceeds the requirements of many contemporary market trends.
This is the essence of our company: products of the highest calibre, provided by a preeminent business with a proud Italian heritage and entrepreneurial attitude.
Innovation – Modern, harmonious and functional.
Quality – with minimal special effects.
Passion – Simple and precise.
These qualities ensure maximum usability of outdoor spaces that help distinguish the sun-awnings designed and manufactured by BT Group.
Every single awning, pergola and sail are available in many variants, with the option of developing exclusive shapes, tailored to the client’s needs.
“Custom made” is an integral part of the company’s DNA, the flagship of a design and production capability, the index of endless vitality and progress.
Through thoughtful consideration of the materials used and its total control of the production phase, BT Group not only offers a rarely available level of quality but represents a status symbol that guarantees that all its products are “100% made in Italy”.
The use of eco-friendly materials guarantees significant energy savings and a reduction in environmental pollution. BT Group is a valuable company conscious of its ethical and social commitments within its business objectives. This includes supporting several sporting and social initiatives, which have helped develop important relationships with BT Group over time.
Tenacity, passion and efficiency are fundamental features of BT Group in the world market. Innovation and constant development are important in its mission to inspire and maintain the customer’s confidence in its products.
Our History
1954
2 December 2019
In Monza, in a territory firmly tied to the tradition of craftsmanship, the Labora-thorium founded by Ambrogio Radaelli is born, who immediately collects the consent of those who appreciate the value of Italian craftsmanship.
Read more1975
2 December 2019
A laboratory that has success requires transformations: No more just a workshop but a real shop in the heart of the city of Monza that specializes in solar shielding. Brianzatende takes life from here.
Read more1983
2 December 2019
The settlement in the city, with the opening of a modern showroom and the acquisition of the land, is the forerunner of the industrial turning point, focused on the solar protection and direct by the son Aristide.
Read more1990
2 December 2019
The internal foundry is constructed and the production area is expanded to 7,000 sqm. To respond to an increasingly broad market, consolidating the distribution network and strengthening the sales network.
Read more2001
2 December 2019
The productive and commercial system give rise to international expansion, the Brianzatende leader in the sector in Italy aims to conquer the confidence of different European markets. In parallel, an integral process of restyling of property stores is launched.
Read more2009
2 December 2019
From Brianza to the world. From Brianzatende to BT Group: The productive sector reaches 20,000 sqm, a direct consequence of the expansion of the range of products with integrated outdoor furniture solutions. The company renews its brand in conformity with the great strong credibility acquired.
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